Senior Product Designer · Design Area Lead
I make complex, data-rich products clear and usable.
10+ years designing B2B and customer-facing products: fan engagement and campaign workflows, music data analytics, regulated financial platforms and AI-powered features.
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About me
Selected work
Case studies
FanSifter · Sony Music · 2025–2026
Rebuilding automated email and audience targeting after a platform retirement
When a legacy marketing platform was retired, triggered email, double opt-in and audience filters had to be rebuilt without breaking live campaigns. Rules, edge cases and compliance, worked out with product and data partners.
B2B platform
Complex workflows
Compliance
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Insights · Sony Music · 2024
Making dense playlist data scannable
Redesigning playlist tables and tabs for a music data analytics product: multi-store data, expandable rows, sticky columns and the engineering trade-offs that shaped the first release.
Data products
Tables & filters
Web + mobile
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Cover: Insights playlist table
FINRA Design System · 2019–2021
Building a design system for a regulated enterprise
One component library and contribution process so product teams stop re-learning patterns, with accessibility (Section 508 / WCAG) built into the component workflow.
Design systems
Accessibility
Enterprise
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More work
FanSifter · prototype
WhatsApp campaign builder
Designing around an external review system: a state model for review, rejection and scheduling of WhatsApp campaigns.
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Process
AI-assisted prototyping
How I direct AI coding tools to turn Figma designs into interactive prototypes, with design-system guardrails and automated accessibility checks.
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IFC, World Bank Group · 2017–2018
IFC iPORTAL
A global, role-based portal grounded in interviews, usability studies, personas and journey maps.
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